About
Modern Marketing
I’m CLEARLY biased – but marketing is an incredibly powerful force. Even from my earliest doctoral coursework we had discussions on the dangers of thinking of marketing as literally everything – pervasive in every aspect of our lives. But I think that’s to be excused for a discipline that balances and intertwines psychology, sociology, economics, mathematics/statistics, management, strategy, and more within our home-grown theories and methodologies.
We play a beautiful, competitive game to shape markets and to influence decision making – our very choices – across every domain. To ethically, and legally, create a disequilibrium in our favor. It has played a role in shaping our modern economy, consumption, and even our culture (for better/worse). Truly, you can do no greater favor to your competitors than to underestimate the complexity and power in marketing.
Oxford Future of Marketing Initiative
Deputy Director
The Oxford Future of Marketing Initiative (FOMI) is a two-way exchange between world-class academia and practice. It exists to infuse and inform marketing practice with rigorous evidence-based solutions to complex and wicked problems; while also providing guidance and ensuring the relevance for the research being done, guaranteeing that we work directly on the real and pressing issues in modern marketing.
Our Partners:
